Touch The Future

DEEPAL is the pioneer of CHANGAN Auto's Mission of Shangri-La and Dubhe Plan. The rapid technological advancement fuels our curiosity for the unknown. We venture into future technologies, transforming them into a sophisticated, multidimensional brand experience that transcends time.

We embrace this world where technology, nature, and humanity coexist harmoniously. We are leading the new era. We are committed to breaking boundaries and creating exceptional, futuristic experiences.

Deepal Difference

Smart Design

01 Smart Design

Every detail has a purpose. From the curve of a panel to the placement of a screen, Deepal design is quiet, intentional, and human. It doesn't shout — it understands. This is a form shaped by function, and function guided by feeling. Because true innovation isn’t louder. It's simpler, clearer, and closer to you.

Electric Precision

02 Electric Precision

Instant torque. Effortless silence. Every Deepal vehicle is powered by precision — engineered to move exactly how and when you need it to. There's no delay, no resistance, no guesswork. Just a clean connection between thought and motion. It's a performance without noise. Power without compromise. And control, made beautifully simple.

Human-Driven Technology

03 Human-Driven Technology

We implement your identity across all touchpoints, ensuring a seamless and powerful presentation. From digital platforms to print materials, our team oversees every detail, managing the launch to create a lasting impression. With a strategic approach and attention to detail, we help your brand launch one that resonates and endures.

Deepal is an electric mobility brand

shaped by harmony. It connects technology and

humanity with

purpose

inspiring movement

curiosity

and more.

Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.

Deepal is an electric mobility brand shaped by harmony. It connects technology and humanity with purpose, inspiring movement, curiosity, and more.

Precision

Crafted with intention. Deepal vehicles are engineered to meet world-class standards, blending design, performance, and user experience into one seamless, elevated electric mobility solution.

Future

Built for what's next. Deepal delivers adaptable, forward-thinking technology designed to evolve with modern mobility demands, setting a new benchmark in intuitive, electric transportation.

Innovation

We solve with clarity. Every feature in a Deepal vehicle reflects intelligent purpose—technology that enhances life, designed with precision and integrated where it truly matters.

Purpose

More than motion. Deepal brings human, nature, and machine into harmony—creating driving experiences that are effortless, connected, and centered around the people behind the wheel.

Designing

vehicles

that

connect

humans

with

nature,

technology,

and

the

future.

Designing

vehicles

memorable

nature,

technology,

creating

lasting

and

the

audiences.

Designing

vehicles

that

connect

humans

with

nature,

technology,

and

the

future.

Between Ocean Depth and Digital Light

At Deepal, design begins with the human experience. Every curve, every interface, every innovation is shaped by a single question: how does it make you feel?

Inspired by the name ‘Deepal’—meaning ‘Deep Blue’ in Chinese—we look beyond the surface. Into the depths of nature, the future, and the human spirit. Our design philosophy draws from the vastness of the ocean and the universe, symbolizing boundless possibility and harmony between technology, humanity, and the natural world.

We don’t just build electric vehicles. We craft intelligent companions—cars that sense, adapt, and respond. Cars that protect. Cars that delight. Our goal is simple: create a seamless connection between driver and machine. To bring the future not just within reach—but into everyday life.